The Importance Of Corporate Social Responsibility And Ikea

The Importance of Corporate Social Responsibility to IKEA This essay is about the importance of Corporate Social Responsibility (CSR) to IKEA. Corporate Social Responsibility is a broad subject comprising of many definitions. It can be defined as, ‘the social responsibility of a business that encompasses the economic, legal, ethical and discretionary expectations that society has of the organization at a given point in time’ (Carroll, 1979). Expectations of society have been the key driver for how important and widely adopted CSR has become in today’s business world. In a competitive business environment where consumers are increasingly aware of their buying power, they are asserting their right to not only demand quality but hold companies to account to high standards. They are concerned with where the goods were originated, the conditions under which the goods are manufactured and what ethos a brand stands by. It has become crucial for a business to be built on ethical practices in order for an organization to maintain its success. Over time the idea of CSR just being an unnecessary expense has shifted, with it coming as far as being called out as a, ‘definitively important strategic issue’, Businesses now see CSR as a method of generating and protecting income through creating a good brand image and customer loyalty. Not only but also smaller of organisations gain when Corporate Social Responsibility is implemented (CSR) very actively in the business. The BodyShow MoreRelatedIKEA S Global Sourcing Challenge Case Questions Essay813 Words   |  4 Pagesshould decline the invitation for IKEA to have a representative appear on the upcoming forecast of the German video program. 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In undertaking this task, the paper addresses two research questions: â€Å"What is the role of values in creating customer value and corporate identity?† and â€Å"How can values and corporate identity be communicatedRead MoreCorporate Social and Environmental Responsibility -- a Short Report on Ikea B.V2346 Words   |  10 PagesCorporate Social and Environmental Responsibility A Short Report on IKEA B.V Written By: Syed Rehan Rizvi February 16, 2010 IKEA’s Social and Environmental Initiatives Introduction IKEA is one of the largest European home furnishing retailers established in 1943. It has more than 300 stores in 37 countries with a business turnover of approx. 22,7 billion Euros in 2009 and an approximate direct workforce of 127,800 employees all over the world. IKEA’s retail concept is based on sellingRead MoreEthical Issue Ikea2982 Words   |  12 PagesIntroduction of IKEA IKEA is a Swedish company producing home furnishing products at low prices to make them affordable to people. The company was founded in 1943 by Ingvar Kamprad and kept growing tremendously from 2 stores in 1964 to 114 stores in 1994 to 285 stores in 2008 in 36 countries with an additional 26 stores to be opened in 2009 welcoming a total of 522 million visitors. IKEA’s success story is the result of its founders opening store in 1951 to allow customers to inspect products beforeRead MoreSupply Chain Sustainability ( Scs )1505 Words   |  7 PagesSYNOPSIS This report focuses on the importance of supply chain sustainability (SCS) and the what are the benefits the sustainable supply chain can bring to the relevant stakeholders. The final section of the report illustrates how to developing and implementing a sustainable supply chain strategy in business environment. The examples of Starbucks and IKEA as the sustainable supply chain organizations are used to support the sustainable view in this report. There also are some other examples usedRead MoreStrategic Management Analysis Of IKEA Hong Kong3038 Words   |  13 Pagesï » ¿Strategic Management Analysis of IKEA Hong Kong Introduction In order to understand what strategic position and direction which IKEA takes in Hong Kong market so as to keep making successful business, it is important to conduct a strategic analysis of IKEA HK from internal, external factors to its strengths, weakness, opportunities and threats to evaluate this company. To tide over the economic crisis, most of the HK home furniture business tends to â€Å"low price strategy† so as to gain market shareRead MoreSupply Chain And The Network Design4271 Words   |  18 Pagessupply chain in IKEA. It will discuss the strategies of supply chain and the network design. Also it will discuss the significant increase in the companies’ efficiency for the last 10 years. This report will be divided in to four sections: The first section will be discussing the customer buying behaviour and the strategy that IKEA used to satisfy the customers by increasing their efficiency and having good quality with low prices. Furthermore, the second parts will analyse the corporate strategy andRead MorePosition Analysis of Ikea3747 Words   |  15 Pages|STRATEGY MANAGEMENT 1 | |IKEA | | | | | | | |MANOJ KUMAR OUDAYA COUMARIN Read MoreIkea Csr Essay4876 Words   |  20 PagesMeaning of Sustainability to IKEA 5 CSR Issues and Criticism 6 Why IKEA sought to address the issues through CSR 12 How IKEA sought to address the issues through CSR 13 The Natural Step 15 Public Response 17 Cultural Change Within IKEA 18 Evaluation of the Strategic Element of IKEA’s CSR Practice 22 Conclusion 23 Bibliography 24 Appendix 26 IKEA MGT301 CSR Case Study Report Executive Summary The purpose of this report is to provide an overview of IKEA as an organization and